Visitor Information Points

The purpose of our network of Visitor information points across Ribble Valley is to make visitors welcome and extending their enjoyment of Ribble Valley

The Council, in partnership with the Ribble Valley Association, has developed a number of Visitor Information Points at key locations around the borough, where visitors can pick up local information. The VIPs are at busy public locations, usually close to popular visitor routes as well as being accessible and open as often as possible. The VIPs are well advertised and therefore provide the opportunity to attract more visitors to a location.

The first was launched at Hurst Green Church, where the Parochial Church Council made the innovative decision to open the doors of the church every day for visitors to enjoy the facilities. In addition to obtaining information about the Ribble Valley, visitors can use the new eco loo and even use facilities to make a drink. Parishioners were keen for the church to be used as often as possible and by as many people possible.

Information points are vat locations which meet the following criteria:

  • Good geographical location for passing traffic
  • Good footfall
  • 7 day opening
  • Fully accessible


Each VIP has the following:

  • Rack for 6-10 publications
  • Display sign/map
  • Regular stocks of brochures
  • An External Sign
  • Promotion on website and in guides etc.
  • Reference material for more detailed enquiries


The information rack promote attractions, places to eat and information relevant to that locality. There is a nominal fee of £50 for RVTA businesses to rack their brochures.