Transformational Tourism

In Ribble Valley we are lucky to have some outstanding groups operating businesses, constantly investing in their properties and also acquiring new ones. This new category of Transformational Tourism recognises where a failed or redundant business has been transformed into successful business enterprise. One such business in Longridge has resulted in a truly stylish pub and restaurant being created with a stylish interior using traditional oak, flags, slate and steel, a central bar leading to three dining areas, two feature fireplaces, an atmospheric tap room, outside courtyard and most importantly in this part of the valley six new beautifully appointed en suite bedrooms . The first winner of the Transformational Tourism Award is the Derby Arms owned by the Seafood Company.

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Another transformational project is where a redundant riverside pub has been transformed into an outstanding new venue. The development saw a new operator coming into the area and rather than filling just a niche in the market, it has moreover created one, with comfortable family dining both in the stylish interior and outside in the landscaped riverside garden. A destination pub has been created on this idyllic riverside location, bringing to life a building that had become totally redundant. The winner of the Transformational Tourism Award is the Aspinall Arms owned by Brunning and Price.

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