With such fierce competition for customers, new ideas are all so important to success. One hotel which already has a reputation for creativity has over the past year, reviewed its facilities and taken a brave step to make changes. Owning a very successful Golf course, and yet identifying scope for new business at quiet times, they introduced the new sport of foot golf onto the course. Working hard not to lose existing business, foot golf has been successfully introduced and is proving a huge success. The winner of the Tourism Innovation award is Mytton Fold Hotel.