Diversifying from agriculture into tourism has been on the agenda of many farms, not least the next award winner which has successful farm visitor attraction and ice cream businesses. More recently another form of tourism has been developed here with the creation of something that has attracted a whole new audience into the area. The appeal of fear has boosted off peak, out of normal season tourism, in large numbers, bringing economic benefits to the whole area. This award goes to Scare Kingdom at Hawkshaw Farm.