Events form one of the mainstays of Ribble Valley Tourism, and one event in particular last year grew significantly in size and impact, with even more ambitious ideas participated for 2014. From humble beginnings, this event now attracts top musicians, and has even diversified into poetry and crafts. The event has introduced a whole new generation to jazz locally, attracting large numbers of day visitors and staying tourists into the area. The Event of the year is the Ribble Valley Jazz Festival.